It rarely happens that in a new hotel, you instantly begin to feel comfortable. Comfort in a hotel depends more on the management than on the walls. But no words and smiles will help you feel warm if things keep cold.
In Tel Aviv, I stayed at a hotel whose history begins in 1866 - more than 150 years ago, when neither Israel nor Tel Aviv existed, and the first luxury hotel for wealthy immigrants staying in the American colony of Jaffa already existed.