Very briefly - I really liked it. Long: We went last year in late August - early September, with a child of 7 months and with friends (they are also with a child of 10 months).
The beach is paid, private. $2 for the whole day. The beach is cleaned, there is a bus in the morning and evening. The hotel is located on the outskirts, to the center of Kemer about 15 minutes on foot, about the same to the beach.
We went in early September 2010 with friends. Given the cost of vouchers - there is no point in complaining). The hotel does not pull on the four. But I can’t say that it’s completely bullshit either.