A wonderful place where you go after visiting museums and have the opportunity to "digest" everything you see, lying on the green grass or slowly walking along the perimeter of a huge square.
The big slogan "I amsterdam" (play on words "I am Amsterdam" - "I (are) Amsterdam") is covered with tourists at any time of the day or night : ) A little advice, you can capture yourself against the background of letters not only if you climb on these the very letters. It is better to move behind the pond and take the entire perspective of the square, including the inscription, against the backdrop of the Rijksmuseum.
By the way, the slogan "I amsterdam" was invented and brought to life by the advertising agency Kessels Kramer - commissioned by the city authorities and as part of the rebranding of the image of Amsterdam. Quite quickly, the slogan took on a life of its own, becoming a real symbol of the city and the motto of everyone who has ever visited it. Because everyone who has been here becomes an integral part of the free and beautiful Amsterdam.
The big slogan "I amsterdam" (play on words "I am Amsterdam" - "I (are) Amsterdam") is covered with tourists at any time of the day or night : ) A little advice, you can capture yourself against the background of letters not only if you climb on these the very letters. It is better to move behind the pond and take the entire perspective of the square, including the inscription, against the backdrop of the Rijksmuseum.
By the way, the slogan "I amsterdam" was invented and brought to life by the advertising agency Kessels Kramer - commissioned by the city authorities and as part of the rebranding of the image of Amsterdam. Quite quickly, the slogan took on a life of its own, becoming a real symbol of the city and the motto of everyone who has ever visited it. Because everyone who has been here becomes an integral part of the free and beautiful Amsterdam.
Translated automatically from Russian. View original
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